A look at the past week, Marketing & Advertising News, ET BrandEquity

Byju’s scored big in terms of endorsement deals by signing up as the official sponsor of the FIFA World Cup series in Qatar. The news sent the internet and football fans buzzing, and we also looked at the intentions and possible implications of this development.

The week ended on a high for Wavemaker and FMCG Hindustan giant Unilever as they took top honors at EMVIES 2022. This edition of EMVIES also saw the Young EMVIES Prize renamed Pradeep Guha Trophy in l honor of the late media veteran.

Byju’s wasn’t the only new age tech brand making waves. Food delivery app Zomato caused a stir by announcing its Zomato Instant service through which it aims to deliver food in 10 minutes. Yes, you read that right. Food delivery, in ten minutes. Netizens were amazed and confused in equal measure, and they resorted to their favorite mode of expression – memes to express their emotions.

ETBrandEquity.com also took a closer look at Zomato’s announcement, exploring the why and what of the situation, and the impact the brand can expect to have by using this strategy.

Things got a little spicy when the media suggested packaged spice brand MDH is in talks with FMCG major HUL for a majority sale. The spice maker, however, was quick to refute all of these claims through a strongly worded social media post.

The week also saw ETBrandEquity.com host the third edition of the Digiplus Conclave. The event saw a plethora of speakers discuss various aspects of digital marketing, including trends and challenges facing the ecosystem today.

As the Indian Premier League kicks off its 2022 edition this weekend, brands have also stepped up their marketing efforts. A23 has launched the IPL part of its ‘Responsible Gaming’ campaign led by brand ambassador Shah Rukh Khan. Others, like Livspace and Uber, have also launched campaigns, each hoping to increase its visibility and reach through the annual T20 tournament.

This week in BE Saal Baad, we take a trip down memory lane and look at Pan Parag’s iconic campaign from back in the day.

Plus, today’s Saturday Solologues are a perfect read with your cup of ‘Joe’.

Happy reading, have a nice weekend!

A Cafe Named Sino: Saturday Solologues

Imagine, you are traveling to Delhi and craving for Rawat ki pyaaz kachori as your train crosses Rajasthan. Can the customer pre-order the most famous cuisine of the iconic restaurant in the station you enter? At the moment the railways offer you a menu option, but it is from a lesser known caterer. Customer delight has a long way to go. Read more.

Wavemaker and HUL win big at EMVIES 2022

A glimpse of the past week
While Wavemaker won Media Agency of the Year, consumer goods giant Hindustan Unilever won Media Client of the Year. This year, the Ad Club received 1054 entries with approximately 25 agencies participating in the competition. The latest edition of the awards honored the late Pradeep Guha by renaming the Young EMVIE of the Year as the “Pradeep Guha Trophy”. Read more.

How Pan Parag tapped Ashok Kumar and Shammi Kapoor for a legendary ad

A glimpse of the past week
In 1985, a commercial starring actors, Ashok Kumar and Shammi Kapoor, adoring the brand, stood out for various reasons. While sending a strong social message, it also opened the floodgates for movie actors to brand endorsements. Read more.

Marketing

IPL 2022: OLX Autos partners with Star Sports

Biswanath Basu Becomes Gas-O-Fast Brand Ambassador for Bengal Market

IPL 2022: Sunstone Eduversity becomes Associate Partner of Lucknow Super Giants

Dream11 strings Kartik Aaryan and Samantha Prabhu as brand ambassadors

Advertising

IPL 2022: Dream11 brings a new take on its big dream proposal in the latest series of films

Farhan Akhtar finds ‘sukoon’ with loved ones in new InsuranceDekho ad

Motilal Oswal captures life’s financial challenges in latest campaign

Airtel recreates Kapil Dev’s 1983 World Cup via immersive video over 5G

Actyv.ai launches an awareness campaign around B2B BNPL

Castrol Magnatec shows the effects of worn motors in its new advert

Dell affirms the role of the PC for education with its latest campaign

Maggi says when cooking for the family puts a bit of magic into it

Vistara releases travel anthem to rekindle the joy of traveling

On the carpet

BARC India appoints Shashi Sinha as chairman

Actyv.ai Appoints Chandru K Sambasivan as Head of Marketing, Business Development and Strategic Initiatives

Sunil Rayan leaves Disney+Hotstar

Trademarks

Emami acquires Dermicool brand from Reckitt for Rs 432 crore

Meesho served notice of non-compliance with metrology rules on mandatory product declarations

Netcore acquires 90% of the capital of the American company Unbxd

Ramdev aims to make Patanjali & Ruchi Soya the #1 FMCG company in 5 years: Ramdev

Meesho aims to boost the digitization of small businesses with an integrated e-com application

Cocoblu Retail to take over fashion and apparel business from Amazon’s largest retailer, Cloudtail

Digital

Russian media accuse YouTube of ‘censorship’

Five things to know about the EU’s historic digital act

Netflix acquires Boss Fight, its third game studio

Glance acquires gaming company Gambit

3D ads are coming to Facebook, Instagram marching towards the metaverse

Twitter expands its Indian base for a global boost

Media

The government does not plan to create a media commission

Research

One in four Indian organizations suffered a ransomware attack in 2021: report

Cricket accounted for 94% of AdEx sports in 2021: Report

Freeda S. Scott