Burger King launches new chicken sandwiches
Burger King is adding a new line of chicken sandwiches to menus nationwide, following a limited trial earlier this year. BK Royal crispy chicken sandwiches will join the current Ch’Kin sandwiches already on the menu. The news came days after Restaurant Brands International, the parent company of Burker King, reported better-than-expected second-quarter results.
The Royal Classic, Spicy, Bacon & Swiss Cheese and Southern BBQ BK crispy chicken sandwiches were tested in New York and Virginia in May. Sources said chewing boom that they will be available nationwide this month. They come more than a year after the hand-breaded Ch’King sandwich finally made its debut at Burger King restaurants in June 2021.
The BK Swiss Cheese and Bacon Royal Crispy Chicken Sandwich features a crispy white meat breast tenderloin topped with a savory gravy, creamy Swiss cheese, crispy bacon, lettuce and tomatoes on an apple bun earthen. The BK Southern BBQ Royal Crispy Chicken Sandwich replaces the savory sauce with a southern spiced barbecue sauce and adds caramelized onions and melted cheese. The classic Royal BK Crispy Chicken Sandwich features a savory sauce, lettuce and tomatoes on a grilled potato bun. The BK Spice Royal Crispy Chicken Sandwich includes everything in the classic sandwich, but the white meat breast tenderloin is covered in a spicy three-pepper glaze.
After Popeyes kicked off the chicken sandwich wars in 2019, Burger King was a bit behind the times, even though both chains are owned by Restaurant Brands International. Burger King’s basic chicken sandwich is the Sandwich Ch’King, which joined the national menu after two years of development. Although the sandwich costs about $1 more than Popeyes on average, Burger King’s sandwich got rave reviews. There’s also a Deluxe Ch’King Sandwich available, with lettuce and tomato joining the chicken tenderloin.
Restaurant Brands International beat Wall Street expectations on Thursday with its second-quarter 2022 earnings report, according to CNBC. The company’s success was fueled by international sales of Burger King and the takeover of Tim Hortons in Canada. Net sales for the quarter reached $1.64 billion, beating the expected $1.57 billion. Global company-branded same-store sales increased 9%. The company’s portfolio also includes Firehouse Subs, which it acquired for $1 billion last year.
However, the company had to raise menu prices due to rising food and transportation costs. “We made sure that any price increases that we take, we take them with [the] consumer in mind and being careful not to get too far ahead of them,” CEO Jose Cil told analysts.
