Dipitt gives major brands a hard time with its internationally approved Peri-Peri range

The African Bird’s Eye Chili, or as we learned, Peri-Peri is also known as Pil-Pil, or Pili-Pili, and is Africa’s most famous flavor – these chilies are used as spice, condiment or Marinade. Initially, it was believed that the Peri-Peri originated in Portugal, however the chilli itself is found in Africa.

Peri-Peri brings together the best of all Southern African flavors and the taste is described as a crisp, tangy marinade with a hint of zest and no limit to the heat. Most often, peri-peri marinades are made with additions of garlic and lemon. Some of these peppers will even go up to 175,000 Scoville on the heat meter.

Recently Dipitt, by ITT Foods Pvt. introduced its own line of Peri-Peri sauces, made with authentic ingredients, meeting international taste standards and cheaper than import options so everyone can join in the fun. Dipitt offers three different heat levels for its Peri-Peri range; mild, medium and hot! And what we like the most is the price factor – each bottle is priced at PKR 399.

The Peri-Peri flavor has been such a hit around the world that Nandos even has its own line of sauces that can be found in grocery stores. The only challenge is that although these delicious sauces are available for purchase, they are expensive. Since African Bird Eye Chili is a premium product, any sauces made from it are quite expensive, especially when you include manufacturing and transportation costs; coupled with the current inflation rate.

Also, since these sauces are made overseas and then distributed around the world, they are not always so fresh. The good news; however, is it one of Pakistan’s own local brands; Dipitt, has found a solution for freshness and price when it comes to buying Peri-Peri sauces.

Thanks to the quality of its sauces, Dipitt has had some success in its home area of ​​Pakistan and has achieved a global presence in a very short time. Inspired by flavors from around the world, their product line that started with tomato ketchup and garlic chilli has now expanded to over 40 different flavors of sauces from around the world. Their product line includes flavors such as Honey Mustard, Thousand Island, Smokey BBQ, Pizza and Pasta sauces, Tobasco, Habanero, Oyster, and even Chipotle.

Although a relevant new competitor, Dipitt has taken the Pakistani market by storm and was first introduced as a B2B product. Once the reviews started pouring in, Dipitt launched its products in retail in 2018. Although it started its humble journey in Karachi, it slowly spread to all major cities in the country and is also available in over 22 other countries such as Japan, Canada, Nigeria, Poland, Australia and many more.

The fact that Dipitt has gained such a global presence in such a short time is an indicator of the quality of its products. In just a few years, it has joined forces with major brands such as Carrefour; an international chain of grocery stores that originated in the 1960s, as well as major food chains such as KFC, Subway, McDonald’s and Domino’s.

Besides its international partners, Dipitt is certified by renowned institutions such as FDA, QMS and has also completed ISO FSSC 22000, which relates to food and safety management.

Although a relatively new brand, Dipitt has been quick to make a name for itself, thanks to its high quality products at affordable prices. It has also given big brands, which have been in the market longer, a tough race for their money as demand shifts to Dipitt’s product line.

As local brands like Dipitt take such initiatives, we can hope to reduce the number of imports and support local businesses by sourcing all of our favorite products locally.

Freeda S. Scott