Emami teams up with Katrina Kaif as the face of the “Mantra” spice line

Mumbai: Emami Group’s branded food arm, Emami Agrotech, on Thursday announced the onboarding of Bollywood actress Katrina Kaif as a brand ambassador for its spice range, ‘Emami Healthy & Tasty Mantra Masala “.

Mantra’s collaboration with Kaif is expected to reach audiences of all ages with ever-changing taste preferences across Indian regions.

The brand has also drawn up aggressive marketing plans for Mantra and a target to reach around 25 lakh outlets (direct and indirect) within the next three years, Emami Group Director Jayant Goenka has revealed.

Speaking about the partnership, Goenka said, “We are extremely excited to be associated with Katrina Kaif, one of India’s leading and dynamic actresses. We believe she is a perfect fit for Mantra Masala as her credibility, her hard work and commitment resonates with our brand values.We believe that his popularity and huge following will help us better connect with our consumers across the country and make Mantra a preferred spice brand choice.

Speaking about the association, Brand Ambassador Katrina Kaif said, “Emami is a very popular and trusted name in India known for its quality and efficiency. I am happy to be associated with such a big brand and am confident that the Emami Healthy & Tasty Mantra range of spices will soon become a favorite choice for Indian households as well. I am sure the public will love our new campaign as well as the wide range of products that Emami Healthy & Tasty Mantra has to offer.

Freeda S. Scott