Instant Pot, Goop Cookware and More


Welcome to Launch Party, our monthly column where we find out about the best new home and kitchen launches to add to your cart.

Beyond the fall weather and all that is pumpkin spice, October brings with it anticipation of the holiday season ahead. And several brands are joining the party with the launch of their holiday gift guides. These include Brightland’s 2021 Holiday Gift Guide and Spicewalla’s Holiday-themed Spice Collections. In addition, several brands have also launched essential items for the kitchen and home, perfect for increasing the comfort factor. We’re talking about the new flannel sheets from Brooklinen, a new pillow brand that aims to revolutionize pillow buying and the new Instant Pot Pro Plus.

And the good news doesn’t end there. Several of our favorite DTC kitchen brands have launched exciting new products to make our table decorations much more appealing this holiday season. Case in point: the beautiful White colourway from Our Place, the new kitchenware collection from Goop and a host of exciting new launches from Great Jones. If you need more inspiration for your home and kitchen, you can always check out last month’s launches which are just as fun and exciting.

Our Place launches a brand new color that obsesses us

Just in time for the holidays, Our Place (the creators of the famous Always Pan and the all-new Perfect Pot on Instagram) just released a brand new color: White, a soft, dusty blue. Blanch pays homage to grandmothers around the world, honoring the beauty of all that has been passed down this holiday season. Our Place launches are known to sell out quickly and since this is a limited edition launch, we recommend you take action STAT.

Brooklinen Drops Soft Comfortable Flannel Sheets For The Cooler Months

Once the temperatures drop below 60 degrees, you know it’s time to remove the flannel sheets. And this season, rather than grabbing your old pilled sheets, we recommend grabbing a set of all-new brushed flannel sheets from Brooklinen. We put them through a rigorous test and right from the start these sheets stood out from the rest because of their light weight and soft, comfortable texture. Choose from five color options, including a very stylish Buffalo gray plaid and a stylish cream and white striped number.

An attractive cookware set from Goop

Calling all Goop fans. The lifestyle brand is expanding its cookware collection with the addition of an all-new 10-piece cookware set made with clean, non-toxic, non-stick, dishwasher-safe Thermolon Minerals Pro technology. Available in a creamy ecru with a gold finish, this is the kind of cookware you’ll want to display this holiday season rather than putting it away in a cabinet.

A smarter instant pot

Instant Pot did the impossible, the brand took an already great product and made it even better. Introducing: Instant Pot Pro Plus, a brand new model that is about to make cooking totally effortless. Unlike older IP addresses, the Instant Pot Pro Plus pairs with the Instant Brand Connect app, giving users access to a library of over 1,500 smart recipes to choose from. Once you’ve selected your recipe, the app takes over, guiding you through a step-by-step interactive process that will help you prepare delicious meals without the hassle. Plus, you can even program your preferences in the app to make cooking a lot smoother. Already own an Instant Pot? Gift one for the holidays to your favorite home chef.

Attractive and functional water bottles from Hydro Flask

If you’re looking for ways to stay hydrated this winter, consider getting the all-new Hydro Flask water bottle. The limited edition Ebb & Flow collection is designed to be both functional and attractive. A large 24 oz. the mouth allows for easy drinking while the pretty marbled silicone boot keeps the bottle stable. Like all Hydro Flask products, the collection features TempSheild double-wall vacuum insulation that keeps drinks cold for 24 hours or hot for up to 12 hours.

Bloomscape Launches Special Breast Cancer Awareness Month Collection

Bloomscape has just launched a pink collection to support and educate those affected by breast cancer. The collection includes everything from a pair of pink garden gloves to four potted plants to pink flowers. For every plant sold, Bloomscape will donate one plant to members of Gilda’s Club Metro Detroit who have been touched by cancer, including survivors and their loved ones.

NutriBullet Launches New Meal Prep Hero

Cooking grains to perfection is not that easy. They can go from raw and crunchy to a gooey, mushy mess in seconds. That’s where Nutribullet’s all-new EveryGrain cooker comes in. The intuitive machine takes all the guesswork out of cooking grains, leaving you with perfectly prepared meals at the touch of a button. Unlike rice cookers that only cook rice, Nutribullet’s EveryGrain Cooker has five automatic cooking programs to prepare everything from high protein quinoa to tasty farro and, of course, rice. There’s also a steamer basket so you can steam vegetables or fish while your grains are getting ready.

Spicewalla’s holiday spices are live

Spicewalla, the premium spice supplier, has just launched their holiday collection packed with unique spices and salts to flavor just about any meal that will grace your table. The most notable launch though is the unconventional holiday collection which includes 10 boxes of spices, with flavors ranging from golden milk to bagel seasoning.

Brightland brightens up the holidays with its brand new gift guide

Whether you are looking for the perfect gift for the foodie in your life or for new additions to add to your own pantry collection, Brightland’s olive oils, honeys and vinegars are definitely worth considering. And to make the task of gift shopping a whole lot easier, Brightland has just launched its 2021 Gift Guide. There are tons of beautifully curated gift boxes to choose from, including The Luminous Capsule which features Grapefruit Oil. The brand’s best-selling olive topped with a golden spout, champagne vinegar and delicious California honey.

The best-selling color of caraway is back

It was no surprise when Caraway’s limited edition Silt Green cookware collection sold out within days of launch. We figured it out, the beautiful, fresh, minty version of green was just too appealing to resist. And if you missed grabbing a set back then, you’re in luck because Caraway’s Silt Green cookware collection is back in stock at Crate & Barrel. Everything from the color to the gold-finished stainless steel handles add a touch of glamor to cooking and serving, not to mention Caraway’s legendary non-stick finish that makes cooking that much easier.

All-new coffee maker takes on Keurig and Nespresso

Meet Bruvi, a chic new coffee maker brand that claims to brew tastier, hotter, stronger, and smoother brewing coffee than other machines on the market. The elegant machine has a touch interface that makes it very easy to prepare the drink of your choice. Best of all, Bruvi only uses eco-friendly pods that can be easily recycled.

New and exciting launches from Great Jones

Cookware brand Great Jones recorded five new launches this month. The DTC brand started in October with the launch of a small Dutch oven (aka Dutch Baby) and a giant cast iron skillet, followed by a beautiful green electric kettle created in collaboration with Fellow. Next is a set of vintage-inspired stackable Stir Crazy mixing bowls, followed by a gorgeous new raspberry color that adorns the brand’s Holy Sheet pans.

Brooklinen ventures into the pillow category

Famous for simplifying the process of buying bedding and essential toiletries, Brooklinen is now tackling the pillow market with its new sister brand, Marlow. With an innovative zipper detail that lets you customize the firmness of your pillow, Marlow is designed to work for both those who prefer firm support and those who like a softer pillow. In addition to the unique ability to adjust your pillow, Marlow is also made from breathable foam which provides ideal air circulation for a refreshing sleep experience. Choose between a standard or king size and you get a two-year warranty and a 365-day return option.


Freeda S. Scott

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