Krispy Kreme launches pumpkin spice menu featuring donuts and coffee
Call it the only benefit of climate change.
Krispy Kreme declared today, August 8, the start of pumpkin spice season – a full month earlier than last year. Yes, the marketing folks there are aware that the calendar says August, but they’re counting on you to get yourself in the right frame of mind once you get your first puff of the fall blend.
Stores nationwide are unveiling a new Pumpkin Spice Swirl Donut (a pumpkin spice donut dipped in a mixture of pumpkin spice and sugar and topped with a swirl of vanilla buttercream and coffee) and a new Pumpkin Spice Iced Coffee (ice coffee blended with pumpkin pie sauce).
These menu items will join Krispy Kreme’s traditional fall lineup including the Original Pumpkin Spice Glazed Donut, Pumpkin Spice Filled Cheesecake Donut, Pumpkin Spice Cake Donut and, of course, the drink that started it all, the Pumpkin Spice Latte – which is available hot, iced or frozen.
“Of course, pumpkin spice is usually associated with fall, but true fans of the flavor will agree that August is pretty close,” said Dave Skena, global brand manager for the company, announcing the release. early deployment.
The enthusiasm initiated by Starbucks has since led to competitive launches. Last year’s rollout dates for pumpkin drinks were August 19 for Dunkin’ Donuts, August 25 for Starbucks, which invented the Pumpkin Spice Latte, or PSL as fans call it, and early September. for Krispy Kreme.
What if you were one of those who don’t like to drink pumpkin coffees until fall arrives?
Circle September 22 on your calendar.