Larger-than-life vivo ads in Metro Manila encourage Filipinos to ‘own your masterpiece’

vivo’s digital billboards in various NCR locations hint at a masterpiece coming soon to the Philippines

As central business districts and cities gradually come back to life, flocks of commuters and motorists once again frequent the freeways of Metro Manila. One thing that can spice up transit for those traveling through major highways are vivo’s digital billboards asking the question, “Ready to own your masterpiece?” »

vivo’s billboards present striking images of scenes from everyday life showcasing masterpieces of the ordinary. From the patriotic photo of the Philippine national flag to the candid photo of a Kalesa rider, to people crossing a city bridge, the photos depict simple moments in life, presented in grand and vivid portraits. Coupled with the challenge of owning your masterpiece, vivo’s advertisements inspire a desire to make every moment count.

A masterpiece in the making?

Along with the booming headline, the vivo ads also include a teaser statement saying “a technological work of art for professional imaging is coming to the Philippines.” As one of the country’s leading smartphone brands, this could be a nod to vivo’s partnership with ZEISS to deliver cutting-edge tech devices.

For techies and digital enthusiasts, it’s also cause for excitement. With many devices and gadgets rumored to hit the local market soon, one wonders which particular model vivo is preparing to launch.

Considering the quality of the photos featured in the advertisements, the soon-to-be-announced ‘work of technological art’ could be a powerful camera in the body of a vivo smartphone that can enable Filipinos to capture their own chefs. -work. Until more details are revealed, tech fans and commuters catching sight of the billboards must be wondering what the vivo ads might be referring to.

Can you spot the masterpieces?

Excitingly, vivo has announced via its social media channels that it will be offering prizes for those who can spot and take a selfie with these larger than life advertisements. announcing their Find the masterpiece promo, vivo said they will be accepting entries from their subscribers from May 31 through June 7. Those who can take a snapshot with one or two slots could win some vivo goods. Meanwhile, those who can catch all three billboards will be eligible to win tickets to the Clark Hot Air Balloon Festival. Five winners of said grand prize, along with the consolation prize winners, will be announced on June 8.

Billboard locations will be revealed via the official vivo Fam PH community page. So, for those looking to get Merchandising and Clark Hot Air Balloon Festival tickets on vivo, the search is on!

For more information about latest vivo news and updates, please visit vivo official website Facebook, instagram and Youtube canals.


Spotlight is BusinessWorld’s sponsored section that allows advertisers to amplify their brand and connect with BusinessWorld’s audience by allowing them to post their stories directly to the BusinessWorld website. For more information, send an e-mail to [email protected]

Join us on Viber to get more updates from BusinessWorld: https://bit.ly/3hv6bLA.

Freeda S. Scott