You can now buy this popular alcohol-free craft beer at BevMo!

A revolution in alcohol-free craft beer is underway.

Chances are, everyone reading this will know someone who has a dry January. The concept has exploded in popularity in recent years – abstaining from alcohol after a drunken holiday season, with the goal of starting the new year with a healthier lifestyle choice.

Dry January has become a bit of a cultural rite of passage for many focused on healthier decision-making and self-improvement. Instead of dropping beer altogether for the month, especially in social situations, more and more people are opting for ‘beer without the buzz’, in the spirit of social absorption, less calories and a hangover. alcohol itself.

Non-alcoholic beer is growing and becoming more and more common

A 2021 report estimates that the non-alcoholic beer market revenues are expected to exceed $ 29 billion by 2026.

The big beer, filled with market research dollars and marketing moments, also seems to have taken notice. Heineken heavily markets its 0.0 beer – long popular in the European market. Budweiser Zero, launched in 2020, seems to have more and more storage space in grocery store refrigerators these days, if you haven’t noticed. Samuel Adams launched Just the Haze non-alcoholic IPA in March 2021, calling it a “pacer” beer for craft beer heads.

But what about small craft beer? What about the beer enthusiast segment looking for tasty, artisanal alcohol-free options brewed with a philosophy that celebrates small business, being the underdog, the hoppy flavors and bringing people together?

Everyone seems to know about Athletic Brewing through their aggressive podcast and YouTube ad spending. But sure, they’re not the only game in town.

There are, after all, nearly nine thousand craft beer labels in the United States. Other emerging options include Surreal Brewing from California and Special Effects IPA from Brooklyn Brewery.

Also throwing his hat in the ring as a formidable contender: Atlanta-based Rightside Brewing, an alcohol-free craft beer label that donates 5% of its profits to sobriety-related efforts.

Brasserie on the right side is also rapidly expanding its national distribution footprint.

To celebrate Dry January, the brand announced that its non-alcoholic beers will be distributed through a new partnership with BevMo !. The chain is the premier specialty drink retailer on the West Coast.

Rightside Brewing’s American IPA and Citrus Wheat are now available at over 150 outlets in California, as well as Arizona and Washington state. Both beers sell for $ 10.99 per pack of 6.

Here’s how they describe their two iconic alcohol-free beers:

American IPA: This alcohol-free IPA has a moderate hop aroma with a tropical and fruity fusion of pineapple, orange, citrus and light malt.

Wheat with citrus fruits: This alcohol-free wheat beer has a tropical aroma with hints of fresh mandarin juice, banana and a hint of spice for balance. Fresh orange flavors with a medium body and a crunchy finish.

A few months ago, I asked Rightside Brewing founder Emree Woods why their beer is so popular with millennials interested in alcohol-free options.

“With the exciting growth of the category and 66% of millennials looking to curb or cut back on their alcohol consumption, alcohol-free brands are changing the stigma that was once associated with being non-alcoholic,” Woods suggests in a report. -mail.

“Consumers on the right side want to experience a delicious drink without alcohol. And while we’re new to the scene, the feedback has been incredible. Paige from Atlanta says, “Great non-alcoholic beer!” I’ve tried a lot and this one is the closest to drinking beer in terms of flavor and carbonation.

Freeda S. Scott